August 2006

Salesforce Dives Into the Mash Pit
(August 21, 2006 - Business Week Online)

The on-demand services company is teaming up with Google for online ad management software.

Who's Who in Social Search
(August 16, 2006 - Search Engine Watch)

Many players, big and small, are working in the social search space. Here's a look at who's doing what to harness the power of human beings in improving search.

Integrated Marketing Success Stories
(August 14, 2006 - BtoB Online)

It is more important than ever for marketers to create integrated campaigns that communicate their brand messages consistently across multiple platforms.

Google Deal Bails Out MySpace
(August 11, 2006 - InternetNews.com)

With Google on board, can MySpace's advertising revenues finally rise with the tide?

Google Wants Its MTV
(August 7, 2006 - The Motley Fool)

Viacom is dreaming of streaming through Google for profit. What makes this deal so intriguing, is that Google will be turning to its growing community of AdSense third-party publishers to help spread the streams in exchange for a piece of the action.

Search Giants Gang Up on Click Fraud
(August 3, 2006 - InternetNews.com)

Competition in the search space goes to the back burner as Google, Microsoft and Yahoo vow to fight click fraud.

Learning Search Marketing via Multimedia
(August 3, 2006 - Search Engine Watch)

When you're learning the ins-and-outs of search marketing, it can be helpful to have an expert walk you through the various tasks you need to be successful. A new multimedia search marketing course does just that.

XM and Google Ad it Up
(August 2, 2006 - The Motley Fool)

This morning's announcement that Google will begin serving up ads on non-music XM Satellite Radio stations is just the next step in Google's plan to reign supreme as the ad enabler of all trades. Investors, take note.