July 2006

Google Finds Bigger Profits With AdSense
(July 20, 2006 - InternetNews.com)

Adsense was among the standouts for Google's stellar earnings results that more than met expectations.

While rivals Microsoft and Yahoo were forced to announce profit fall-offs and buy-back plans this week, Google pleased investors today describing how its core product propelled them to high profits.

Google's revenues soared by 77 percent to $2.46 billion for the second quarter ending June 30th. Its profit more than doubled to $721 million compared to $342.8 million ($1.19 cents per share), during the same time last year.

Click Fraud And Google's Context
(July 19, 2006 - InternetNews.com)

A click-fraud activist believes that recent comments by Google CEO Eric Schmidt about solving click fraud by ignoring it, though apparently taken out of context, still belie an intrinsic problem.

The alleged misunderstanding began in March when Schmidt answered a question after his remarks at the SIEPR conference at Stanford University.

Search, The South American Way
(July 18, 2006 - Search Engine Watch)

With over 80 million Internet users, Latin America offers attractive opportunities for search marketers who take time to understand its unique search landscape.

Today Search, Tomorrow Ads?
(July 17, 2006 - BusinessWeek.com)

Media folk fear Google will choke off their existing deals with advertisers.
Traditional media is so uncool these days that even Google (GOOG ) feels bad about it.
Advertisers "overcorrected against the Internet" circa 2000 when they slashed online spending, says Tim Armstrong, Google's vice-president for advertising. "We see the same thing happening now with offline media." Google is trying to rectify this. The company that takes in $6 billion from cryptic online text ads is still testing efforts to sell Old Media ads.

Yahoo's Pop-Up Connection
(July 17, 2006 - BusinessWeek.com)

Yahoo! Inc. has become one of the spyware industry's main benefactors. Since 2003 the Sunnyvale (Calif.) titan has indirectly supplied ads to -- and shared millions of revenue dollars with -- Direct Revenue and its rivals.

Taking Out Google
(July 5, 2006 - The Motley Fool)

MeCommerce, a new contextual advertising platform that launched this week, isn't exactly a household word. However, that may change if its "Capitalism Done Right" mantra catches on with bloggers and small webmasters.

Microsoft and Google Vie for Virtual World Domination
(July 5, 2006 - IEEE Spectrum)

Each acquires a company, hoping to add a new dimension to Internet mapping and searching.

The headline-making rivalry in the Internet space today is between Microsoft Corp. and search engine champ Google Inc., two companies that have long demonstrated an equal willingness to spend money in pursuit of their aims. Now each of the rivals has made an acquisition that may point to the next big thing in the evolution of the Internet—the use of imagery, including photos taken from space, to give people browsing the Web instant access to near-perfect virtual representations of just about any spot on Earth.