November 2006

Coping with Convergence: Local Search Meets Mobile and WiFi, Part 1
(November 15, 2006 - SearchEngineWatch.com)

While many industry and internet specialists agree that a genuine convergence between technology and content for mobile has been achieved, many questions still remain on what exactly are the opportunities for local merchants and search marketers. Is now the time for search marketers to enter mobile and bring their clients with them? If so, what are the special challenges search marketers must deal with in what is still a continually emerging technology?

Surprising Insights From Media Measurements
(November 13, 2006 - B2B)

Billions of dollars are spent on b-to-b advertising, events, direct mail, trade shows, webinars, sales calls, glossy brochures, logowear and other marketing expenses. But do b-to-b marketers really know what sticks?

Ad Spending Slows Down
(November 13, 2006 - B2B)

Citing an economic slowdown, a slump in tech spending, higher oil prices and other factors, several research firms lowered their ad spending forecasts. One bright spot is online spending.

Is Google Too Bold?
(November 13, 2006 - The Motley Fool)

Google's success with paid search has its competitors searching for new strategies. So what's really behind Google's great performance? Fast Company's Bill Taylor, the author of the recently published book Mavericks at Work: Why the Most Original Minds in Business Win, weighs in.

Yahoo Brings Banner Ads To Mobile
(November 8, 2006 - internetnews.com)

While some mobile marketers remain wary of the U.S. market, Yahoo is ready to make some money.