October 2006

How Does Google Get a $1.65B Return?
(October 10, 2006 - InternetNews.com)

With its $1.65 billion YouTube purchase, Google bought a site with user stats that marketers drool over, and a phenomenon at the epicenter of the video on the Web explosion.

A Closer Look at Ask's Smart Answers
(October 10, 2006 - Searchenginewatch.com)

Ask.com has truly differentiated itself with the "Smart Answers" it returns for thousands of queries, offering facts, images and targeted links that respond directly to a searcher's information need.

Google Makes SEO List, Checks It Twice
(October 10, 2006 - Webpronews.com)

If you're good this year, SEOers, Google will make sure there are no major changes to how websites are ranked, as the company has done in previous years, just before the Christmas holidays. But if you're bad, expect to be put in SEO Time Out by being busted 30 ranks.

Yahoo Ads in Your Pocket
(October 4, 2006 - InternetNew.com)

Yahoo announced the beta launch of sponsored search results for its Mobile Web service.

Rebranding Ask.com
(October 3, 2006 - Searchenginewatch.com)

How do you engineer a major overhaul to your web site to increase traffic and user satisfaction? Ask.com's Senior User Experience Analyst describes the company's careful yet bold approach to its recent redesign in this wide-ranging interview.