September 2006

Doing Business With A Controversial Partner
(September 25, 2006 - BusinessWeek.com)

Yahoo turns ads over to a company associated with suspicious clicks, inflated bills, and "rogue" software.

Yahoo Shares Plunge On Slowing Ad Sales
(September 19, 2006 - InternetNews.com)

A mild warning of advertising softness in its current quarter from top Yahoo officials sent the company's shares down 12 percent in mid-day trading, and a lot of other tech stocks went down with it.

Taking The Search Engines To Court
(September 25, 2006 - BusinessWeek.com)

Under pressure from advertisers, Google Inc. (GOOG ) and Yahoo! Inc. (YHOO ) are adjusting the way they deal with click fraud. Several lawsuits filed on behalf of hundreds of advertisers have helped fuel the modest changes.

Search Marketing in Regulated Industries
(September 14, 2006 - Search Engine Watch)

Developing and promoting a site for a company in a highly regulated industry can be a challenge to a search marketer on many unforeseen levels. Here's how to avoid common gotchas or even worse consequences.

Microsoft Makes Its Live.com Debut
(September 14, 2006 - The Motley Fool)

Microsoft rolls out its new search engine portal, Live.com. Investors, there's nothing wrong with third place at a lucrative feast in a niche where there's plenty to go around and advertisers are only going to come in harder over the next few years.

DIY AdWords; Hand-Holding Extra
(September 13, 2006 - InternetNews.com)

Intuit is rolling out QuickBooks 2007 designed to automatically help small businesses deploy Google's ad and marketing programs, driven in part by research that said close to half of all small businesses don't have an online presence.

Fall Advertising Season Kicks Off
(September 11, 2006 - B2Bonline.com)

B-to-b advertisers are gearing up for a busy fall, with many planning ad campaigns to introduce new products, positioning and rebranding.

A Better Recipe for Web Measurement
(September 7, 2006 - B2Bonline.com)

What Web marketers really need to know is how to use Web measurement.