| Pay Per Click |
|
Search Engine Optimization |
| Pros |
Cons |
|
Pros |
Cons |
| You can setup a pay per click account yourself with a credit card |
Once you stop paying, the traffic stops immediatly. |
|
It does not cost you each time a visitors clicks to your site |
Implementing an SEO campaign is a complex and time consuming process. |
| You decide your daily, weekly and monthly budget. |
Doing it yourself requires you to manage your bids and ads on a daily
basis |
|
If your site maintains good SEO practices the resulting traffic builds
over time and lasts a very long time. |
Results usually take a minimum of 8-12 weeks to start taking effect and
can take upwards of 16 weeks before traffic really starts picking up. |
| Your ads appear for the search phrase you have selected. |
Click fraud is an issue for businesses that have unethical competitors. |
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| Can be used as a temporary measure before SEO begins to show results. |
Can under perform and become very expensive if not monitored and managed by a professional. |
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