Avitar Inc.
Search Engine Marketing
Pay Per Click Advertising
ROI Tracking

Summary & Results:
Pixelgroove was tasked with producing a full search engine marketing campaign targeting a very specific nitch market, oral-based, rapid diagnostics.

Pervious to working with Pixelgroove, Avitar experienced moderate search engine traffic, largely due to it's market leading reputation and products. Therefore, most of Avitar's search engine traffic derived from searchers using the search term "Avitar" versus, for example, "Oral drug test".

As with all sites designed by Pixelgroove, the Avitarinc.com redesign project rebuilt the site's architecture/design from the ground up adhering to search engine optimization techniques. Similarly, more robust content was added to the site to increase exposure across the target keywords.

In total, web site traffic to the site has doubled in just four months. The number of inquiries from the site increased tenfold.

See the results for yourself as of 05/19/04:
Oral Drug Test - #3 in Google
Medical Foam - #3 in Google
Oral Drug Testing - #3 in Google
Oral Drug Test - #2 in Yahoo
Oral Drug Testing - #1 in Yahoo
BreathScan - #2 in Google
Drug Testing Company - #3 in Google
Hydrophilic Medical Foam - #1 in Google
Drug Testing Resources - #2 in Google

Please note that placement varies