StudentUniverse:
Search Engine Marketing
Pay Per Click Advertising
Media Planning & Buys
Online brand evaluation
ROI Tracking

Summary & Results:
Six months after it's launch in 2000, StudentUniverse.com had no search engine visibility. We developed an integrated marketing approach and leveraged most of the online channels for driving traffic. The results were instantly evident. StudentUniverse's search engine traffic reached as high as 20,000 visits per month resulting in on a monthly average of 750 bookings. The Search engine traffic was nicely supplemented by the Cost per click traffic averaging an 8% Clickthrough rate with a manageable cost per unique. Moreover, within a year of launching the "Deals Alert" e-newsletter campaign, StudentUniverse captured over 180,000 opt in subscribers, with monthly conversion rates exceeding any other visitor group.

We've been able to successfully generate the target quantity of traffic and sales based on campaign objectives. We continually analyze the results and uses the data to create efficiencies within future campaign.

See the results for yourself:
Student airfare - #2 in Google
Student travel - #2 in Google
Cheap airfare - #2 in Goggle

Please note that placement varies