Winiker Music:
Search Engine Marketing
Pay Per Click Advertising
ROI Tracking
Summary & Results:
Winiker Music initially approached Pixelgroove Interactive
for website
design & development. After the launch of www.winikermusic.com,
the Winiker's received great feedback regarding the design, however
the site was not generating as many new leads as the Winiker's have
hoped. We then formulated a comprehensive online marketing strategy
that would increase website traffic, search engine referrals, and customer
acquisition. Pixelgroove tailored a strategy to fit Winiker's individual
business goals. Initially, Pixelgroove analyzed the search behavior
of the website's audience and conducted a thorough research into search
trends and user tendencies within the industry. This research allowed
Pixelgroove to develop a relevant and targeted inventory of keywords
and phrases. Upon implementation of the online marketing strategy, Pixelgroove
monitored performance, and made refinements to correspond with shifts
in user query behavior.
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