Winiker Music:
Search Engine Marketing
Pay Per Click Advertising
ROI Tracking

Summary & Results:
Winiker Music initially approached Pixelgroove Interactive for website design & development. After the launch of www.winikermusic.com, the Winiker's received great feedback regarding the design, however the site was not generating as many new leads as the Winiker's have hoped. We then formulated a comprehensive online marketing strategy that would increase website traffic, search engine referrals, and customer acquisition. Pixelgroove tailored a strategy to fit Winiker's individual business goals. Initially, Pixelgroove analyzed the search behavior of the website's audience and conducted a thorough research into search trends and user tendencies within the industry. This research allowed Pixelgroove to develop a relevant and targeted inventory of keywords and phrases. Upon implementation of the online marketing strategy, Pixelgroove monitored performance, and made refinements to correspond with shifts in user query behavior.