Natural Search Engine Optimization Services: The natural starting point for all search engine marketing strategy. Natural Search Engine results are based on complex algorithms of each Search engine and the results do not remain static. To stay ahead, companies must develop sophisticated content and monitoring strategies to win the war of visibility.
Pixelgroove Interactive will consult with you, then research and recommend targeted keyword phrases for your website, capturing the words and phrases that are key to your business and products. Identifying the most relevant and popular keyword phrases, then leveraging these keyword phrases throughout the entire site will ensure that our program attracts highly targeted traffic from the search engines.
Natural Search Engine Optimization is an ongoing process, not a one-time "fix" or something only to be considered during a redesign. When properly utilized, Natural Search Optimization will organically deliver highly targeted traffic and conversions.
Our Search Engine Optimization Process:
1. Analysis and Strategy Development - We develop basic understanding of your strategy, goals and market/customers, analyze competitive SEM practices, understand prior SEM efforts (if any), and establish SEM program goals.
2. Quick Fixes - Identify and correct web development worst practices which prevent your site from being properly indexed by the search engines).
3. Keyword Research Service - Research and identifying the keywords with the highest number of searches as well as "niche" keywords - those with little or no competition, establish the final keyword lists.
Once we’ve established our master keyword list, we will initiate baseline positioning reports to measure our success against month to month.
4. Web Site Optimization Review -
Basic Page-level:
Includes Title, Meta Keyword, Meta Description, and image "ALT" tags.
Advanced Page-Level and Site-Level:
Includes conversion improvements, file structure, navigation, internal linking structure, page templates, page coding, design, collaborative content optimization, SEO guidelines for press releases and other content development.
5. Link Popularity Enhancement - Analyze and optimize current inbound and outbound links, identify potential new inbound link partners and develop program for link popularity development.
6. Submission - As needed to major search engines, such as Google, Yahoo!, Lycos, FAST/AllTheWeb, Ask and AltaVista and MSN.
7. Campaign Position Reporting and Ongoing Fine Tuning - Complete positioning report broken down by;
• Search Engine
• Keyword
• URL
Search Engine Optimization is full of terms that are rarely defined. We've put together a short list of SEO related keywords to help our clients.
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