Website Conversion Review: Looking beyond traffic and focusing on transactions.
Many people engaged in search engine optimization focus all of their attention on earning rankings and generating more visitors for a web site. There is very little effort put towards converting these visitors into buyers. Ultimately, it is the conversion of search traffic and not the actual search traffic itself, that is the true mark of success for a search engine marketing campaign.
To increase web site conversion rates, we need to identify your competitive advantages and position your site to capitalize on them. This includes conducting a thorough review of your product offering, pricing, quality, service, capabilities, and reputation in comparison to your major competitors. Your advantages should then be incorporated into the site to distinguish it from competing sites.
Our Website Conversion Review Examines the Following:
- Review current key performance indicators (KPI)
- Assess analytics technology
- Examine site design, messaging and architecture
- Consider traffic sources (on/offline)
- Define & prioritize user segments
- Devise tangible recommendations for improvements
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