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Avitar Inc.

Avitar is the leader in oral-based, rapid diagnostics. Oral fluid diagnostics includes the estimated $1.5 billion drugs-of-abuse testing market. Avitar's proprietary disposable drugs-of-abuse technology will change the way that drug testing is done worldwide.

Avitar continues to build and serve an impressive client list of corporations and institutions, which currently include the following world-class organizations; Ablest, ADM, C.R. Bard, Bashas, DelMonte, Johnson & Johnson, Kendall Company, Kimberly Clark, Marcus, NASA, Parsons, SaveMart, Six Flags, Target, and TJX.

Business Challenge
Avitar wanted to modernize their online corporate image and support a new product release. Pixelgroove was asked to perform an extensive site audit to assess areas most needed improvements.

The 4 week process examined the following;
  • Online Brand
  • Information Design
  • Messaging
  • Navigation & Usability
  • User Tasks & Paths
  • Technical Compatibility

The Site Audit report provided Avitar with solid, tangible recommendations for site improvements.

Results:
WebSite Design & Development

Based on the recommendations provided in the Site Audit report, Avitar decided to hire Pixelgroove Interactive to redesign avitarinc.com. The site needed to improve it's focus on Avitar's industry leading products and diagnostics services. The homepage was designed to highlight Avitar's two main products, oral-based and development and manufacturing of medical hydrophilic foam products.

Similarly, Avitar reinforced it's position as the industry's thought leader by adding an entire section of invaluable resources, forms and links for employers wanting to learn more about workplace drug testing and employee drug testing.

+ Launch Site

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