VFA
Founded in 1998, VFA, Inc. has evolved from exclusively providing
facilities condition assessments services to becoming a premier
provider of Web-based software and consulting services for facilities
capital planning and management.
Being a Web-based software and consulting company, it was integral
for VFA.com to be optimized, user friendly and value focused.
The goal of the website was to provide sales support, inform
clients and prospects of upcoming industry events and generate
new leads. However, the site failed to meet the business needs
of VFA.
VFA approached Pixelgroove Interactive wanting to know what was
wrong and how to fix it.
Site Audit
Pixelgroove's user experience specialists began
a comprehensive site audit of VFA.com from a customer-centered
and business requirements perspective.
The 6 week process examined the following;
- Online Brand
- Information Design
- Messaging
- Navigation & Usability
- User Tasks & Paths
- Technical Compatibility
The Site Audit report provided VFA with solid, tangible recommendations
for site improvements.
WebSite Design & Development
Based on the recommendations provided in
the Site Audit report, VFA decided to hire Pixelgroove Interactive to
redesign VFA.com. The site needed to improve it's focus on the
user's needs and expectations, while complementing business goals.
The homepage was divided into three main sections paralleling
VFA's core business. Also, an easily updated news section was
added to provide visitors industry information at a glance without
having to search around for it.
Flash Design & Multimedia
VFA wanted to create an interactive multimedia
presentation to help promote and explain the value of their software.
The viewer has complete controls over the presentation with a
"Forward", "Pause", "Play" and "Rewind"
features. Also, we integrated a voice narrative to walk the viewer
through the software's complex features.
+ Launch Flash Presentation
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